Reebok is going out on a limb by sliding Rick Ross what’s surely must have been plenty of moolah for him to endorse their brand. Rozay himself will probably tell you he is no athlete (anymore, since his college football playing days are long gone), but his influence in Hip-Hop music and the fans of his Maybach Music Group empire has acquired is undeniable. In their first ads from the “It Takes A Lot To Make A Classic” campaign with the Bawse, the Carol City rapper is shown sporting the Reebok Workout Mid model while talking about the doubts he overcame on the way to becoming successful artist.
See the Colin Tilley TV spot below and images from the ad campaign and the Workout Mid in various colorways in the gallery. The second video is an interview that finds Ross talking about how it took him a decade to get put on, complete with dramatic music.
MORE ON HIP-HOP WIRED!
Trackback from your site.