Tuesday, Dec 20, 2011 12:00AM
[SOHH highlights a hot single each week and offers a unique look at the record. After Texas rapper Spark Dawg told us why he chose to pen an "Open Letter to A$ AP Rocky", producer Sak Pase unveils the story behind Busta Rhymes and Chris Brown's "Why Stop Now" anthem.]
Me and my producer partner Verse Simmonds had actually done the record several months ago. We were going off of the creative energy we had from working on the Watch the Throne album. I was actually up in New York working with [music producer] Jerry Wonder on some new records and Busta came in. Busta is notorious for coming in the room and asking the producer to play him music.
We played him some records, [one of them] Jay-Z had actually come up a week or two before to pick up. We played Busta just the hook and the beat to the “Why Stop Now” and he bugged out. Immediately Busta said, “Don’t play anybody else the record!”
He was so animated about making sure he had the record that he handled the business in about a week or two. In the music business, that’s one of the hardest things to lock down. So Busta heard the record, calls me about two weeks later and tells me, “Let’s put Chris Brown on the record.” He failed to mention he had already put Chris Brown on the record when he played it for me, and it was just crazy.
I was really shocked at the way he decided to premiere it, through Google Music. If you go back through Busta’s career, he’s always introduced something new to the culture. His relationship with [music video director] Hype [Williams] really laid down the foundation for creative thinking.
He explained to me how groundbreaking it was to have Google behind the record and them believing in it enough to say, “We want you to be the first artist off of Google Music.”
I couldn’t even wrap my head around the idea so to watch it come to fruition and to see the marketing behind it, and how they’re approaching putting out the music, we’re watching where and how music is being consumed. We’re seeing it all change.
Busta Rhymes and Google, that in itself is just amazing.
Sham “Sak Pase” is a Grammy-nominated producer who has worked amongst the likes of T.I., Rihanna, Jay-Z, Kanye West and more. In addition to contributing to Jay-Z and Kanye West’s Watch the Throne, he is currently working with music stars including Keyshia Cole and T.I.
Check out “Why Stop Now” below:
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