In this week’s Pulse Report, doggies, we take a look at the return of Murda Mase, count up every last dollar Diddy is flushing down the toilet, get creeped out over a digitalized Tupac Shakur and oh SOHH much more!
[Editor's Note: The views of this column do not necessarily reflect those of SOHH.com]
1. Welcome Back
Are all of y’all doggies just as shocked as me with Ma$ e coming back? I mean, it’s one thing to do a freestyle or do an interview, but when you’re clocking in time at the recording studio with Omarion, French Montana AND Rick Ross? If I didn’t know any better, I’d say the return of Murda Mase is back in order. To be fair, all the hype started with a simple tweet courtesy of O:
“Ma$ e &…..hell yeaaaa you already know.” he tweeted April 16th. (Omarion’s Twitter)
^ LOL. Now just for the record, if nothing else had popped off after this, then please believe Omarion would have gotten the
“SHUT THE F*CK UP” Honors “Doggies Say The Darndest Things” treatment. LOL. But it didn’t take long before more photos started coming out. And with every leaked photo, there’s a thirsty doggy trying to get a statement:
“We were in a Miami studio last night and Ma$ e just stopped by,” Montana exclusively told XXL. “We were just workin’ on my album. We recorded two songs together–me, Ross and Ma$ e. You might hear [Ma$ e] on either my album [Excuse My French] or Ross’ [God Forgives, I Don't] or both.” Although the current 2012 XXL Freshman wouldn’t divulge any further details on the songs, he did mention that Ma$ e is sounding pretty sharp and this collaboration with himself, Rozay and the former Bad Boy has been in the works. “We been planning it,” French said. “Ma$ e sounds good, sound like he never left. His flow is crazy. We’re going to let the world hear soon enough. Stay tuned. Just stay tuned.” (XXL Mag)
^ Now a lot of y’all might be skeptical over me labeling this Mase the “Murda” and not “Pastor” version, right? Well, I’ll put it like this. Doggy is rapping with a doggy that took his name from a real drug kingpin and another doggy that prides himself with the expression: “Coke Boys.” SMH. Really, French Montana? Still not satisfied, well then, how about the fact that Ma$ e is inking up a deal with Rick Ross?
According to a reliable source within the Maybach Music Group camp pieces are falling into place. “Yes, I think its safe to say Omarion is MMG.” As the Maybach Music empire continues to evolve it may not end there. Seems as if there is another offer on the table, “I don’t want to let no cats out the bag but we’ll see what’s good with Ma$ e.” When pressed about what the roster may look like in the upcoming months, “As far as newest members Omarion and shout out to Ma$ e if he wants to get down with this movement then we’ll see what happens.” (The Source)
For the record, there’s no way Ross would sign the “good” Ma$ e. And by good, we all know I mean that “Pastor Mase” character. LOL. Too much cocaine rapping and gangster lifestyles are found in that French and Ross music. But keep in mind, it ain’t 1997 anymore, so expect plenty of this:
^ No disrespect, but I don’t even know if Rick Ross can salvage that up. LOL. Good luck Rozay.
2. Money To Roll
Diddy. Puffy. Money Bags. Why does it seem like when Jay-Z has all the money, Forbes has to remind us that he’s not coming close to that Puff Daddy paper? I mean, it’s not like Jay-Z just happens to still sell platinum albums, own a portion of the New Jersey Nets, have dinner with Warren Buffet and oh yeah, be married to Beyonce Knowles. LOL. But eh, if I really felt like airing out Forbes, I’d just hit up Birdman, right? LOL. For doggies still wondering how much paper Doggy Diddy is piling up, get those TI-83′s ready.
Diddy is the closest to becoming a billionaire, leading the pack with a net worth of $ 550 million. The Bad Boy Records founder has remained a mainstream mainstay for 15 years thanks to his knack for self-promotion. Next up is Jay-Z at $ 460 million. Unlike his fellow Forbes Five members, Jay-Z still churns out music and goes on tour–most recently with pal Kanye West–adding to his considerable war chest. He sold his Rocawear clothing label for $ 204 million in 2007 and signed 10-year $ 150 million deal with Live Nation in 2008, and also holds stakes in the New Jersey Nets, his 40/40 Club chain, ad firm Translation, cosmetics company Carol’s Daughter and other businesses. (Forbes)
^ Remember the one year that 5-0 Cent made it at the top and then just fell off? Sorry, but that VitaminWater paper is stretching a bit thin. The fact that he even has $ 110 million is beyond belief to me. C’mon doggy, you mean to tell me that Birdman only has $ 15 million more despite having Lil Wayne, Drake and Nicki Minaj under the Cash Money flag? SMH. No way.
Dr. Dre ranks third with $ 270 million, doubling from a year ago thanks to a major sale. In August, handset maker HTC paid $ 300 million to buy a 51% stake in Beats Electronics, the company founded by Dr. Dre and Interscope chief Jimmy Iovine in 2008. Birdman clocks in at No. 4 with a fortune of $ 125 million. He cofounded Cash Money Records with brother Ronald “Slim” Williams two decades ago, inking very favorable $ 30 million distribution deal with Universal in 1998. Rounding out the Forbes Five is Curtis “50 Cent” Jackson at $ 110 million. The Queens-born rapper earned $ 100 million on the sale of his Vitaminwater stake in 2007–and tens of millions more from touring, record sales and clothing–but spent freely on cars and renovations to his mansion, formerly owned by Mike Tyson. (Forbes)
Now if you’re a doggy like me, you believe nothing of what you read and only half of what you see. In this case, we have to settle for Forbes explaining how the paper/positioning got adjusted:
“Number one is Diddy at $ 550 million. He’s number one, far and away from everybody else because mainly of Ciroc,” editor Zack O’Malley Greenburg said in an interview. “He’s got this incredible deal backed by beverage giant Diageo. He gets a huge cut of profits and he’s entitled to a split in profits of any sale of the brand. Second up we have Jay-Z. Jay-Z’s one of the only artists whose making a lot of music actively. He released Watch the Throne last year — so Jay-Z’s right up there.” (Forbes)
^ C’mon, is Ciroc really that popular of a drink? LOL!!! Eh, what can you say, better luck next year, J. Maybe some Ace of Spades name drops wouldn’t hurt either. LOL.
3. Doggy of the Week: Tupac Shakur
LOL. I never thought there could be a day where a deceased doggy would end up being “Doggy of the Week.” In all fairness, though, it’s “Hologram Tupac Shakur” that’s really getting the honor. Let’s keep it 100. LOL. Doggies, I heard the hype and didn’t take it serious until it happened. Seeing a digitalized 2Pac not only rapping his classics but saying, “What’s up COACHELLA?!?!?!!” That’s bonkers. Still don’t believe what we all saw. So for that simple fact, give it up to Pac. Tupac Back? LOL.
Snoop Dogg, who was headlining, sang a duet with the deceased rapper at the Coachella festival. They were also joined by Dr. Dre. The best-selling star appeared to the sound of screaming fans after a tribute performance of his song “California Love.” On the final night of the festival (15 April) the Tupac hologram performed “Hail Mary”, the final single from his last album The Don Killuminati: The 7 Day Theory, before Snoop Dogg joined him on stage for a performance of “Ain’t Nothin’ Like a Gangsta Party.” (The Independent)
^ That’s insane, doggies. There’s no other way to describe it. Am I the only doggy that thought seeing some Total Recall-type stuff would not happen in my lifetime? LOL!!! Big ups to Dr. Dre and Snoop Dogg for making this happen. I would have thought Elvis Presley or Johnny Cash would have become holographed before Pac. LOL. Hip-Hop stays winning!
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.” Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said. (MTV)
^ So big, doggies. I just keep thinking how Dre and Snoop could have gotten Eazy E or Nate Dogg done like this but they went with Pac. That’s such a dope co-sign. And if I recall correctly, Pac aired out Dre to the death. Even up to that last album. It’s bigger than rap, doggies.
Representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac, according to a person familiar with the discussions. One option would be a tour in stadiums, involving other hip-hop stars, including Eminem, 50 Cent and Wiz Khalifa. Alternately, they could stage a more limited tour, featuring only Dre, Snoop Dogg and the virtual Tupac, in smaller arenas. (Wall Street Journal)
^ Wait, wait, wait! TOURING!? This is just crazy now. LOL!!! No comment other than, can we get Pac “AND” Notorious B.I.G. to perform together? Let’s get that West Coast/East Coast reunion we always wanted.
“It’s a historic thing that they did it, but I think that technology will get better and we’ll find new ways of doing it,” he says. “I think someone had to do it first, and who better than Dre to make a hologram of Tupac? Hip-hop shows are becoming bigger and bigger by the day, and I think as times goes on, it can be done in a way where everyone’s happy — where it’s not just creepy, where you don’t know how you feel about it. The first time it’s done, it’s the first time, so that’s the experience we’re having. Some people don’t like it, some are gonna be creeped out by it, but all of those reactions are great.” (Billboard)
^ Wait, Nas co-signed this too? LOL. Am I the only doggy that remember how bad Pac dissed him on wax? SMH. But nah, I can’t fake, glad to see Nas was feeling that hologram too. I bet he was listening for those sleek disses though! LOL!!!
“It made me think about Ol’ Dirty, too,” he said. “I would definitely have to have a understanding with his moms, because I think it all starts with they respect level. If they want us to do it and they feel like it’s cool that’s when we would continue to move on and do that. But I wouldn’t jump up out of the blue and just say, ‘Yo I want to reincarnate your son this way.’ I think it’s important that you get the moms respect for her son. Because it may hurt people.” (VIBE)
^ Raekwon has spoken, doggies. LOL.
4. Mrs. Butterworth: Carmel Candy
For any doggy that knows anything about the sports teams I rock with, y’all know I’m a hardcore Bronx Bomber. In other words, if it’s something that relates to the New York Yankees, doggies know I be up on it. LOL. What does some male testosterone sport have to do with a sultry little pretty thing that’s featured in Mrs. Butterworth? Well, it’s simple, CC Sabathia. LOL. Well, let’s take out his last name and just rock with the CC part. CC = Carmel Candy. You know you can’t go wrong with doggies and dime pieces with the same first and last initials. Right, Bulldog Butters fans? LOL. Call it bias or call it genius, we’re getting our sweet tooth rocked heading into the weekend with this tasty treat.
OK, OK, so maybe she looks like a ‘sexy’ version of Natalie Nunn with the Jay Leno chin, but she’s still pretty legit doggies. She’s so legit that her personality even sells her steez. How could you hate a lady with this big of a sense of humor? Crazy funny. Get down with her, doggies!
5. Doggies Say The Darndest Things
LOL! Sorry doggies, this new replacement title for “STFU” Honors still cracks me up. Let’s get into it, though. This week, much like every other week, featured some of your most favorite doggies talking (and tweeting) out the side of their mouths. Fat Joe naming Kanye West‘s smartest move….EVER? SMH. Doggy, for someone that hasn’t made a smart move since signing Big Pun, be easy. From Bronx Bomber to Bronx Bomber, lean back, Joe. Then it’s off to Warren G. Warren, Game is aight but the hottest doggy in the West? I think Tyler, the Creator might even have to “Loiter Squad” you for that comment with Kendrick Lamar holding your feet down. LOL. Then it’s
Kat Stacks. Andrea. Whatever. Make no mistake about it. If she ever gets out of jail, chick will be up to her bad ways. Don’t let the jail talk trick y’all. Now as much as I love knockers, the extent Somaya Reece has gone to flaunt her boob job? LOL! Stop it. Last but not least? Sorry Jay-Z, but Rita Ora has to learn media control. Claiming you said she could be the “next” Rihanna? Huh!? What!? UGH!? Gag order, any doggy? Yeah doggies, in case y’all didn’t realize it, you’re rocking with “Doggies Say The Darndest Things.”
Though he wasn’t in the pictures, Joe confirmed Q-Tip was also in those vibing sessions. It’s no secret that Joey Crack is a fan of the former A Tribe Called Quest frontman, and he believes his recent deal with Yeezy’s G.O.O.D. Music will further cement ‘Ye as a musical genius. “Smartest thing Kanye West ever did,” Joe said of the signing.
“Jeezy d*mn near gave me a speech before he started [recording] ‘Leave You Alone’ and I realized he really loves what I do. It just gave me such a warm feeling. He’s 100 in my book,” Warren G added. “And with Game, he’s like the hottest n*gga in the West. He’s the last one to put out music. I like what he does and he listens. I went into the studio with him just to see how fast he was writing and I was like, ‘D*mn, I didn’t know you could write that fast.’ Actually, the first single off the Nate Dogg and Warren G EP is featuring Game. It’s a banger too. If you think this ‘Leave You Alone’ is a banger, wait until you hear this.”
“The Kat Stacks ways are over, its @TheAndreaWay,” she tweeted Sunday (April 15).
“I took the Kat Stacks outfit off & threw it in the grime… ”
“I wont allow what pimps did to me as a child rule my future, we must overcome tribulation & empower ourselves to elevate for the best“
“Now all the pimp are mad tweeting, they scared ’cause they know they girls are gonna follow @TheAndreaWay & leave they a**es broke“
“Pimp have tormented & tortured women for too long, its time to call it game over“
“My experience has not been as horrible as I thought for my breast reduction. I’m very happy with the size,” Reece said in a video. “It’s funny ’cause I wanted them smaller than what they actually look like,” she says in her YouTube video. “They look a lot bigger than what the sizes are and I’m pretty happy about that. It’s a size C, D.“
“I don’t think there will be a next Rihanna,” Rita told The Guardian this week. “But I think [Jay-Z] definitely sees me as someone who could be as big as Rihanna. “She’s a superstar now, but they first knew her as a small-island girl – and they want to repeat that success,” Rita added. The 21 year-old singer-songwriter was signed to a record deal with Roc Nation back in 2009 and is currently preparing to launch her debut album ‘Albi’ later this year.
***Aight doggies, if y’all are like me, it’s a weekend to remember. The Yankees/Red Sox both in need for big wins. Whether you’re a baseball fan or not, nothing should keep any doggy from watching the Yanks/Bosox squaring off. That’s just something too epic to pass up. Other than that, start getting ready for The Avengers. I’ll catch y’all on Tuesday. Hilarious Cap Diss! –BB***
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