One of the problems with non-manufacturer-run dealerships is that MSRP is simply a suggestion and if something hot rolls through the door, there’s no reason they won’t add a few grand on top of MSRP to help boost profits. Imagine if Apple stores were privately owned instead of corporate run; you can bet the markup would’ve been at least 100% of MSRP.
That makes the just-under-20% currently being dropped on top of the 2013 Subaru BRZ seem downright reasonable. A reader sent us an email correspondence from a local Subaru dealer stating that they are only receiving 20 BRZs this year, many are already spoken for and there is a non-negotiable $ 5,000 markup on every one. That makes the BRZ a $ 31,265 proposition.
Too much for a 200hp car? Entirety of the email after the jump.
This is XXX from XXXX. The MSRP of the Premium in 6-speed manual with no other options on the vehicle at all is $ 26,265. Because of it’s limited availability and the fact that so many are already being pre-ordered and we are only getting an allotment of 20 for the year we are charging a non-negotiable mark up of $ 5,000 on every BRZ that we are getting.
So your selling price would be $ 31,265.
Feel free to contact me through email, the store phone, or even by my cell, which you can also text me on. Whichever is more convenient for you. Looking forward to hearing from you soon! Have a great day!
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